Insights
Practitioner analysis of industry trends, AI adoption gaps, and what the research actually means for operations leaders. Written from inside the supply chain, not from the sidelines.
Boyd's Loop Was Built for Pilots. Agentic AI Needs OODAA.
Boyd designed OODA for fighter pilots making split-second decisions. Agentic AI systems need a fifth phase. Introducing OODAA - Observe, Orient, Decide, Act, Adapt.
From Visibility to Velocity: Why Supply Chain Observability Is the Missing Layer Between Data and Action
Supply chain has a visibility problem it thinks it solved. Observability - the missing layer between data and action - is what actually turns alerts into decisions.
Designing for asymmetry: re-thinking operating models for chaotic supply chains
If supply chains are fundamentally asymmetric, our operating models should be too. A framework for designing operations that embrace chaos instead of fighting it.
The AI ROI Measurement Stack: How to Quantify What Finance Actually Cares About
Enterprise AI deployments jumped 282% in 2025. Finance keeps asking for ROI numbers. Here is the measurement framework that actually answers their question.
Asymmetry as a Feature: The Hidden Architecture & Physics of Global Supply Chains
Standard operations theory assumes symmetry. Global supply chains are fundamentally asymmetric. Understanding this hidden architecture changes everything.